Quill partners with Taggstar to boost ecommerce conversions for retailers

20 Mar 2017

Quill partners with Taggstar to boost ecommerce conversions for retailers

taggstarlogoWe’re delighted to announce that Quill has inked a partnership with Taggstar, the leader in real-time social proof messaging, to provide online retailers with a dual offering to boost conversion rates at the all-important penultimate stage of the purchase journey.

One of the biggest challenges retailers face, both in the UK and internationally, is securing conversions – ensuring that website browsers become buyers.

The barriers to online conversion are numerous, ranging from a lack of informative product description content – with 1 in 5 consumers failing to make a purchase because of incomplete product information – to simple customer inertia and a myriad of product choices.

This partnership unites Quill’s ability to create high-quality pre-purchase Primary Content (including detailed, persuasive product descriptions) at scale, and Taggstar’s ability to serve highly relevant, galvanising messages in real-time on product pages – for example, to alert shoppers to trending, popular or low-stock items at just the right time to drive conversion.

The result is a complementary offering that enables retailers to drastically improve their ecommerce performance.

Online retailers will now be able to leverage Quill’s specialist multi-language content production service and Taggstar’s real-time social messaging in tandem. This will help them to deliver an improved experience to consumers – and, crucially, to overcome the challenge of driving high levels of conversion in a tough ecommerce environment.

Want to find out more about how Quill and Taggstar can help to improve conversion rates on your ecommerce website? Get in touch.

About Taggstar

With overwhelming online choice, Taggstar captures crowd-powered ratings and real sales trends from others to guide customers down the purchase funnel. It’s statistically proven to increase sales conversions of popular selling items and thousands of long-tail products by an average of 2.7.

Lauren Johnson-Ginn @ Quill ContentHead of Marketing Communications at Quill, passionate about all things content and digital.

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