Tech. Retail Week: get the Quill view on surviving the on-demand revolution

08 Sep 2017

Tech. Retail Week: get the Quill view on surviving the on-demand revolution

Next week, hundreds of retail and technology professionals will descend on Stratford’s Olympic Park to attend Retail Week’s 2017 Tech. event – Europe’s largest festival of innovation in retail technology.

Taking place across two days (13-14 September), Tech. is expected to draw over 500 attendees, ranging from innovative start-ups to celebrated brands such as Tesco, John Lewis, M&S, Dixons Carphone and Shop Direct. With an agenda that focuses on the future of retail – and the technology trends set to shape this future – the event will include a range of insightful keynote talks and engaging panel discussions.

Quill’s Founder and CEO, Ed Bussey, will be joining Paddy Earnshaw (Chief Customer Officer, Doddle), Tim Andrew (CEO, Localz), Ryan Perera (CEO and Co-Founder, Captain.AI) and Antoine Nussenbaum (Partner and Co-Founder, Felix Capital) in a not-to-be-missed panel discussion on the theme of ‘Surviving the on-demand revolution’, which will touch on issues including:

Getting to grips with the ever-evolving on-demand customer
The role of super-convenience in an on-demand world
Exploring the latest technological innovations to revolutionise on-demand experience, from location beacons to self-driving vehicles
The future of the on-demand workforce

The latter topic, on the evolution of the workforce, is one that resonates particularly for Quill. A recent report from Accenture predicted that within just five years, on-demand labour platforms and tech solutions will replace legacy employment models and hierarchies – revolutionising the organisational structures and ways of working that many companies have used for decades.

Quill’s unique model, which is disrupting the traditional publishing and content marketing landscape, combines an outsourced network of talented freelancers, enabling technology and in-house expertise. Having a global, outsourced network of talent – managed through technology – allows us to create high volumes of quality content for ecommerce businesses, in multiple languages, at unparalleled speed and scale.

For the vast majority of online retailers, where content production is not a core focus or competency, hiring a dedicated team of content creators to sit in-house – producing content for thousands of product SKUs, for example – is simply not cost-effective or practical. Quill’s on-demand model, on the other hand, enables them to rapidly scale their production capabilities, without having to deal with the operational challenges of recruitment and fixed staff overheads.

If you’re interested in hearing these themes dissected in more detail, the panel discussion will be taking place on 14th September at 9:35am. View the full Tech. Retail Week agenda and book tickets to attend here.

Lauren Johnson-Ginn @ Quill ContentHead of Marketing Communications at Quill, passionate about all things content and digital.

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