“While building figleaves.com – one of the UK’s first pure internet retailers – in the 2000s, I found that we beat our offline competitors by offering online fashion shoppers unparalleled choice.

Over time, however, we found that the conversion rate of visitors to buyers in some categories actually started to fall. Ultimately we were missing content – the online equivalent of the shop assistant – to help consumers make informed purchasing decisions.”

Ed Bussey, Founder & CEO, Quill


It was this insight that spurred Ed on to found Quill in 2011, to meet the rapidly growing demand from ecommerce businesses for high volumes of quality, high-performing, multi-language content.

Since then, we have pioneered a disruptive new model for content creation, purpose-built to help ecommerce businesses optimise the online purchase journey and use Primary Content to drive sales.

Through our Quill Cloud technology, our global Quill Network of screened specialists and our in-house operational expertise (the Quill Methodology), we’re uniquely configured to release our clients from the often overwhelming complexities – and the significant quality, cost and resource challenges – of multi-language content production at scale.

Quill in numbers

  • Founded in 2011
  • With a 407% year-on-year revenue growth rate in 2016
  • We have worked with over 170 global brands and agencies to date, with clients in 13 countries
  • We have a growing freelance network, with over 2000 content creators and 40 languages
  • 15m+ words produced in 12 months, creating 300 words per minute at project peaks

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