A proven methodology for success

The “Quill Methodology” is how we refer to the unique processes, knowledge and ways of working that enable us to create consistently high-quality content at speed and scale.

We’ve developed this methodology through years of delivering high volume, multi-language content production projects.

It governs every step of the production journey and ensures that the content we create delivers measurable ecommerce results – improving conversions, SEO, return rates and Average Order Values, to drive a positive return on investment for our clients.

Our ways of working

End-to-end content production services

  • A comprehensive suite of services, from content strategy through to post-production reporting and optimisation

Quill Academy

  • Thorough onboarding and ongoing training for writers, translators and editors in our network
  • Ensures that 99% of content we deliver is approved by clients, with no time or money spent on re-writing

Rigorous quality controls

  • Screened, native-speaking content creators, matched to projects based on aptitude and experience
  • A central home for project briefs, ensuring global application of brand guidelines and tone of voice
  • A comprehensive sample stage prior to project kick-off to guarantee a scalable brief & template for success
  • Automated SEO and error checks, plus a human layer of editing on every piece of content
  • In-house Production Editors to act as quality guardians
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Quill Quality Score

  • An objective, industry-standard framework for evaluating Primary Content quality
  • Based on consumer research, industry expertise and aggregate data from thousands of pieces of Primary Content
  • Enables retailers to benchmark their content against best-in-class standards and competitors; identify weaknesses and prioritise areas for measurable improvement

Streamlined, tech-enabled project management

  • In-house Project Managers to ensure projects are delivered on-time, on-spec and on-budget
  • Regular progress reports
  • Efficient project kick-offs with comprehensive scope definition
  • Easy real-time visibility of project progress for clients via Quill Cloud dashboard
  • Rapid building of large-scale teams: it takes just two weeks from signed-off brief to having a fully trained virtual team, handpicked from the Quill Network

Get in touch

If you’d like to learn more about how the Quill Methodology can help you scale your content production, please fill out the form below to request a call-back.

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