A proven methodology for success

The “Quill Methodology” is how we refer to the unique processes, knowledge and ways of working that enable us to create consistently high-quality content at speed and scale.

We’ve developed the Quill Methodology through years of delivering high volume, multi-language content production projects.

It governs every step of the production journey and ensures that the content we create delivers measurable ecommerce results – improving conversions, SEO, return rates and Average Order Values, to drive a positive return on investment for our clients.

Streamlined, tech-enabled project management

  • In-house Project Managers to ensure projects are delivered on-time, on-spec and on-budget
  • Regular progress reports
  • Efficient project kick-offs with comprehensive scope definition
  • Easy real-time visibility of project progress for clients via Quill Cloud dashboard
  • Rapid building of large-scale teams: it takes just two weeks from signed-off brief to having a fully trained virtual team, handpicked from the Quill Network

Rigorous quality controls

  • Screened, native-speaking content creators, matched to projects based on aptitude and experience
  • A central home for project briefs, ensuring global application of brand guidelines and tone of voice
  • A comprehensive sample stage prior to project kick-off to guarantee a scalable brief & template for success
  • Automated SEO and error checks, plus a human layer of editing on every piece of content
  • In-house Production Editors to act as quality guardians

Quill Quality Score

  • An objective, industry-standard framework for evaluating Primary Content quality
  • Based on consumer research, industry expertise and aggregate data from thousands of pieces of Primary Content
  • Enables retailers to benchmark their content against best-in-class standards and competitors; identify weaknesses and prioritise areas for measurable improvement

End-to-end content production services

  • A comprehensive suite of services, from content strategy through to post-production reporting and optimisation

Quill Academy

  • Thorough onboarding and ongoing training for writers, translators and editors in our network
  • Ensures that 99% of content we deliver is approved by clients, with no time or money spent on re-writing

Get in touch

If you’d like to learn more about how the Quill Methodology can help you scale your content production, please fill out the form below to request a call-back.

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