Quill Quality Score
We believe the quality of the Primary Content that consumers experience across their journey – from initial search results right through to the penultimate point of conversion – is critical when it comes to driving online sales.
That’s why we’ve developed the Quill Quality Score: an objective industry benchmark, based on our consumer and search engine research, evaluating the Primary Content experience across leading ecommerce sites.
The key types of content we currently assess include:
- Category descriptions – how well-optimised are your category pages for search? What would the business impact be if your pages were aligned with SEO best practice?
- Product descriptions – is your product content fully optimised for conversion? How could product descriptions be improved to boost online sales?
- Buying, how-to & destination guides – does your website feature in-depth, search-optimised guides to answer common queries and nudge customers to purchase?
- Localisation coverage – does your website feature accurate, relevant localised content for all of its target markets? Is this content optimised to drive sales internationally?