The world's only Primary Content production specialist
We create performance-led content that delivers measurable results for our clients.
We call this 'Primary Content': the critical pre-purchase information that converts browsers into buyers, helping them make more informed decisions at the penultimate stage of their purchase journey.
Where does Primary Content sit in the ecommerce content landscape?
Efficient, high performance content production
We're purpose-built to produce consistently high-quality, on-brand Primary Content at high volume and velocity, in any language.
Product and hotel descriptions
- Bespoke copy, with variants for your website and product data feeds
- Formatted in line with web and mobile best practice
- Reflecting your unique brand tone of voice
- Presenting persuasive product features and benefits to boost conversion
- Search-optimised content adding authority to your key category pages
- Enriched with relevant vocabulary for semantic search
- Embedded with internal links for SEO and improved user journey
- Buying, how-to and destination guides to aid customer research and decision-making
- Featuring detailed, in-depth information with appropriate terminology, phraseology and keywords for SEO
- Incorporating natural product recommendations and internal links to drive larger basket sizes
The 5 major benefits of unique Primary Content
Increased conversion rates
Larger basket sizes
Improved search engine rankings and traffic
Reduced product return rates
Engage your customers higher up the funnel
We can also support you with creative content production geared towards brand elevation and ongoing customer engagement.
Development & UX
Content page templates
Design & imagery