The Quill Quality Score
An industry-standard framework for measuring ecommerce content
The quality of the Primary Content that consumers experience across their purchase journey, from initial search results right through to the point of adding items to their basket, is critical when it comes to driving online sales.
That’s why we’ve developed the Quill Quality Score: an objective industry benchmarking system for evaluating the content experience across ecommerce sites.
Based on consumer research, industry expertise and aggregated performance data from thousands of pieces of Primary Content created by Quill, the Quality Score assesses these key content types – in any language or market – according to bespoke criteria:
Is your product content fully optimised for conversions?
How well-optimised are your category pages for search visibility?
How-to, buying and destination guides
Does your website feature in-depth, search-optimised guides to answer common queries and nudge customers to purchase?