Quill Quality Score

The Quill Quality Score is the only objective industry benchmarking system that measures your Performance Content against best practice - and that of your competitors.

Based on aggregated performance data from thousands of samples, our in-depth, clearly presented evaluations help you identify your content strengths and weaknesses.

We pinpoint the content issues that are impacting your SEO, user experience and conversion metrics, offering key, actionable areas for improvement.

The Quality Score assesses these key content types – in any language or market – according to bespoke criteria:


  • Product and hotel descriptions Is your product or hotel content fully optimised for conversion?
  • Category descriptions How well-optimised are your category pages for search engine visibility?
  • How-to, buying and destination guides Does your website feature in-depth, search-optimised guides to answer common queries and nudge customers to purchase?

Request your score

How does your Performance Content measure up against best practice? To request a Quill Quality Score audit of your site, please fill out this form.

Get in touch with the team

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