Basket or bounce? How to create fashion product descriptions that convert

Lingering uncertainty can send prospective purchases bouncing out of that virtual basket, but effective product descriptions will boost consumer confidence and seal the deal.

We surveyed 100 UK-based shoppers to investigate what information consumers really want to know when browsing products online, and what information makes shoppers more likely to buy.

Some potential clothing purchases may never make that critical transition from virtual basket to the checkout. But boosting consumer confidence in your product details will certainly improve the odds.

To find out just how to create high-performing, conversion-optimised product descriptions – download our full report.

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