Bringing the beauty counter online: how to create a great digital experience

The recent seismic shift in consumer spending to online is a great opportunity for beauty brands and retailers to fast track inventive new ways to connect with their customers. Join our webinar and discover how to re-create the beauty counter experience in the digital space.

The beauty industry has responded at speed to the upswing in online shopping, introducing a raft of imaginative digital services and virtual experiences which replicate the pleasure and interaction of the real-life beauty counter.  In this upcoming webinar we’ll hear how you can re-create the beauty counter experience in the digital space and encourage customers to try and buy online with confidence. Our speakers include brands and retail technology experts, and you’ll have the chance to ask your own questions.

When: Thursday 8th October

Time: 2pm – 3pm BST (3pm-4pm CET, 9am-10am EST)

Register here


Full programme:

  JuE Wong, CEO of breakthrough hair care and repair specialist Olaplex, who will introduce and chair our session.
Ed Bussey, Founder & CEO of Quill, the global leader in multi-language Performance Content for ecommerce, will share how to use content to recreate online the appeal, service and experience of the in store beauty counter.
Laura Levy, Managing Director at social listening experts Semantiweb, will discuss three key consumer trends that brands need to consider to deliver a successful beauty counter experience online.
  Luca Rovere, Global Advocacy Marketing & Insights Director at L’Oréal, will present how the world’s biggest beauty company is leveraging digital technologies across the Group’s brands to meet new customer expectations.
  Peter Buckley, Chief Revenue Officer at social proof messaging experts Taggstar will highlight the importance of content and digital technologies for today’s beauty customers’ to ensure an informed and engaging digital experience.
  Vjosana Gashi, Senior Customer Success Manager at Taggstar will then bring this to life with best practice showing how social proof messaging can engage beauty shoppers at every step of their online buying journey and give them the confidence to purchase online.


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