Bringing the beauty counter online | Quill

Bringing the beauty counter online

How can skincare and cosmetics brands effectively replicate the experience and service of the beauty counter, skincare outlet or lifestyle shop online?

How can skincare and cosmetics brands effectively replicate the experience and service of the beauty counter, skincare outlet or lifestyle shop online? We evaluated 50 beauty websites to assess how well they are meeting this content challenge.

In this report, we evaluate the pre-purchase website content of 50 beauty brands to reveal the winners and losers across a range of content types. Our winners included Avon, with its impressive evergreen guides. But disappointing results abounded, with many brands failing to provide optimised content that can drive traffic to their websites and convert browsers into buyers.

Featured brands include:

Download the full report below to find out which brands are the shining stars and which are the lesser planets of the ecommerce content constellation

Download the report

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