MATCHESFASHION: Improving organic rankings and traffic
MATCHESFASHION is a modern luxury shopping destination for the confident global fashion customer.
To improve organic rankings, generating increased organic traffic.
After conducting a comprehensive audit of the MATCHESFASHION UK website, using our bespoke Quill Quality Score methodology, we identified that many of their category descriptions could be improved.
As part of a UK pilot project, we delivered 1,148 new category descriptions, crafted in line with MATCHESFASHION’s distinctive brand identity, in SEO-enhancing natural language, at the speed required for the fast-paced ecommerce market.
The project was so successful that we were subsequently commissioned by MATCHESFASHION to optimise their Korean site.
What we achieved
67% increase in traffic
3% conversion rate increase
54% increase in search revenue