trivago: Building engaged global audiences with multi-language hotel guides
With 1.4 billion visits annually, trivago is one of the travel industry’s foremost hotel price comparison engines, enabling customers to find the perfect hotel from a selection of 1.8m+ accommodations, spanning 190 countries.
To drive long-tail organic traffic to trivago’s ‘Magazine’ content hub, inspiring readers and increasing hotel searches.
We leveraged our global network of content creators to produce 1,200 long-form travel and hotel guides across 33 languages, including Swedish, Norwegian, Hungarian, Turkish, Danish, Polish, Mexican Spanish, Finnish and Brazilian Portuguese. Each article was between 1,000-1,500 words and optimised with relevant long-tail keyword terms to support trivago’s key SEO objectives.
What we achieved
1,200 articles delivered in just 5 months
33 languages covered