trivago: Building engaged global audiences with multi-language hotel guides
With 1.4 billion visits annually, trivago is one of the travel industry’s foremost hotel price comparison engines, enabling customers to find the perfect hotel from a selection of 1.8m+ accommodations, spanning 190 countries.
To drive long-tail organic traffic to trivago’s ‘Magazine’ content hub, inspiring readers and increasing hotel searches.
We leveraged our global network of content creators to produce 1,200 long-form travel and hotel guides across 33 languages, including Swedish, Norwegian, Hungarian, Turkish, Danish, Polish, Mexican Spanish, Finnish and Brazilian Portuguese. Each article was between 1,000-1,500 words and optimised with relevant long-tail keyword terms to support trivago’s key SEO objectives.
“Quill (now Jellyfish) have proven to be consistent in delivering high-quality content across multiple languages at a rapid pace. The detail-oriented team have done an excellent job in understanding our content goals and audience needs, which has kept the deliverable standards above expectations”
What we achieved
1,200 articles delivered in just 5 months
33 languages covered