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Connecting with your customers in difficult times: should Blue Monday be a marketing tool?
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Quill’s 2020 highlights: record client satisfaction and revenues
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What’s in the basket for retail 2021? Top trends for the year ahead
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International SEO: Think global, act local
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[Report] Which home & garden brands are getting their feet under the ecommerce table?
As the global pandemic forces the sector’s transition towards a pure ecommerce model, how can home and garden brands replicate the experience and service of the showroom or garden centre online?
We evaluated 50 home and garden websites to assess how well their content is meeting this challenge. In this report, we reveal the winners and losers across a range of content types.
Winners include MADE.com, with impressive guides that fulfil the role of an online sales assistant, and Habitat, with detailed category descriptions that earn it top search rankings for a variety of category terms.
[Report] Which home & garden brands are getting their feet under the ecommerce table?
Lost in translation? Selecting the right approach for your international expansion…
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Retail reimagined – McKinsey hails a new era for customer experience
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Webinar roundup: How L’Oreal is bringing the beauty counter online
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Why product descriptions are the unsung heroes of homeware websites
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