Blog

For decades, the beauty industry was synonymous with glossy magazine spreads and the personalised service of the beauty counter. But the retail world is changing, and consumer interest is increasingly turning online.  The beauty industry is now projected to be worth more than $800 billion by 2025, largely thanks to an accelerating e-commerce boom.

So how can beauty retailers recreate the experience and service associated with its bricks and mortar heritage – but online? In this report, we evaluate 50 beauty brand websites to gauge how well they are meeting this critical content challenge. Featured brands include La Mer, Charlotte Tilbury, Chanel, Space NK, Avon, Estee Lauder and more.