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Our latest news, thoughts and analysis on the digital-first ecommerce landscape
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Why product descriptions are the unsung heroes of homeware websites
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Replicating the appeal of the home and garden showroom online
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Creating high-end luxury shopping experiences online
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Employing product descriptions to provide great service and a luxury experience online
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[Report] Which home & garden brands are getting their feet under the ecommerce table?
As the global pandemic forces the sector’s transition towards a pure ecommerce model, how can home and garden brands replicate the experience and service of the showroom or garden centre online?
We evaluated 50 home and garden websites to assess how well their content is meeting this challenge. In this report, we reveal the winners and losers across a range of content types.
Winners include MADE.com, with impressive guides that fulfil the role of an online sales assistant, and Habitat, with detailed category descriptions that earn it top search rankings for a variety of category terms.
[Report] Which home & garden brands are getting their feet under the ecommerce table?
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