featuredInfographic: 74% of retailers are missing out on ecommerce sales
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Quill Quality Score: un nouvel outil de mesure du contenu de vente en ligne
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Le verdict Havas : 60 % du contenu des marques est non pertinent
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[Infographic] The state of content in ecommerce
With PwC heralding the continued dominance of ecommerce post-pandemic, we assessed the ecommerce content of 100 leading US retailers.
This infographic reveals which brands are successfully using content to attract purchase-ready search traffic and convert ambivalent browsers into buyers. It also provides insights into how other retailers can improve their pre-purchase content to achieve higher ecommerce sales.
Download the infographic here
[Infographic] The state of content in ecommerce
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