Not so long ago, experts contended that luxury would always be a bricks-and-mortar business. But the state of play is changing, driven largely by the evolving luxury consumer. Online luxury sales are expected to triple over the next seven years, reaching €74 billion (£66bn) by 2025.

So how can exclusive labels deliver the experience and service implicit in a luxury purchase – but online? In this report, we evaluate 20 luxury brand websites to explore how they are meeting this growing content challenge. Featured brands include Burberry, Gucci, Prada, Ralph Lauren, Hugo Boss and more.

Having effective online product descriptions can make the difference between a customer adding an item to their basket – or simply dropping off your site at the all-important final stage of the shopping journey.

We surveyed 100 UK-based female shoppers to investigate what information consumers really want to know when browsing products online, and what information makes shoppers more likely to buy.

Find out how to create high-performing, conversion-optimised product descriptions in our report.

From fake news scandals to the rising Gen Z, the digital consumer has never been more canny – or more sceptical. 42% of consumers now distrust brands, with 37% trusting them less than they used to. So when brand-customer trust directly affects purchase intent and the bottom line, how can ecommerce businesses protect themselves against this dip in consumer confidence?

The answer isn’t paying for more ads; it’s providing more authentic, truthful information to the customer. Find out why in this data-driven infographic.