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As the global pandemic forces the sector’s transition towards a pure ecommerce model, how can home and garden brands replicate the experience and service of the showroom or garden centre online?

We evaluated 50 home and garden websites to assess how well their content is meeting this challenge. In this report, we reveal the winners and losers across a range of content types.

Winners include MADE.com, with impressive guides that fulfil the role of an online sales assistant, and Habitat, with detailed category descriptions that earn it top search rankings for a variety of category terms.