Missing how-to & buying guides? Missing out. [Infographic]

With featured snippets now appearing in over 24% of ALL searches, and stealing clicks from #1 ranking results, brands need to build Performance Content strategies that help them seize this coveted slot, and occupy more SERP real estate.

The obvious response to this so called ‘featured-snippet-geddon’ is to produce relevant educational content that answers consumers’ questions, optimised with search-related keywords. Such guides tend to fall into two basic categories:

How-to guides: answering a common product-related question from consumers, or illustrating how to use the product effectively. E.g. “How to apply eye shadow for a natural look”.

Buying guides: providing useful information on product characteristics, functions and benefits, to help pre-purchase consumers narrow down their choices from a range of similar items. E.g. “Best sofa for a small room”.

But what tangible impact does educational content, like how-to and buying guides, have on consumer actions? And do online retailers and ecommerce businesses really need to invest in it?

We surveyed 100 consumers to find out – take a look at the key insights in our infographic below.

Found this infographic useful? Complete the form below to have a PDF copy delivered to your inbox.


More posts from the blog

21.09.2021

An online payday loan is normally regarded as a costly method to resolve a short-term cash problem

Find out more
21.09.2021

Nouvelle BDSM & dominatrice nonobstant tacht SM fran is

Find out more
21.09.2021

All you need to Learn About Raya, The Entire World’s Most Exclusive Dating App

Find out more

Get in touch with the team

Contact Back to top