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Not so long ago, experts contended that luxury would always be a bricks-and-mortar business. But the state of play is changing, driven largely by the evolving luxury consumer. Online luxury sales are expected to triple over the next seven years, reaching €74 billion (£66bn) by 2025.

So how can exclusive labels deliver the experience and service implicit in a luxury purchase – but online? In this report, we evaluate 20 luxury brand websites to explore how they are meeting this growing content challenge. Featured brands include Burberry, Gucci, Prada, Ralph Lauren, Hugo Boss and more.