How to approach international expansion: The ‘Slator 2019 Travel & Retail Localization Report’
Slator, the language industry experts, have released the Slator 2019 Travel and Retail Localization Report, outlining key considerations for travel and retail companies looking to launch internationally.
The report recognises that the shift to online, technology, globalisation and evolving consumer expectations have fundamentally changed the landscape of travel and retail. These industries now need massively expanded volumes of digital content to attract customers in an increasingly crowded space. The report looks at the challenges this poses, with insights from industry leaders, like our own CEO and Founder, Ed Bussey:
“customers are increasingly diversifying into non-Western markets to achieve growth but optimising content for Naver in Korea, Yahoo! Japan, or Baidu in China often requires more than just localization of Google-optimised English content.”
Slator’s report also includes insights from interviews with five top retail and travel companies, sharing their views on outsourcing strategies, machine translation, the impact of marketplaces and more.
For more information, an audit of your localised content, or to discuss launching in new markets, please get in touch.
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