[Infographic] Ads vs. information in the age of consumer cynicism

From fake news scandals to the rising Gen Z, the digital consumer has never been more canny – or more sceptical. 42% of consumers now distrust brands, with 37% trusting them less than they used to. In fact, research from Accenture indicates that over half (54%) of major companies have suffered a material drop in trust over the last two years, resulting in a total $180bn in lost revenue.

When brand-customer trust directly affects purchase intent and the bottom line, how can ecommerce businesses protect themselves against this dip in consumer confidence? The answer isn’t paying for more ads; it’s providing more information to the customer. Find out why in our latest infographic.

To find out how we measurably boost conversion rates, brand trust and customer lifetime value for our clients via content, please get in contact.

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