6 crucial boxes to tick when looking for a content production partner
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Our latest news, thoughts and analysis on the digital-first ecommerce landscape
Online travel content: two major challenges and how to solve them
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Visual content for ecommerce: is the hype real? [Infographic]
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What is visual search – and why should ecommerce businesses care?
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[Infographic] Ads vs. information in the age of consumer cynicism
From fake news scandals to the rising Gen Z, the digital consumer has never been more canny – or more sceptical. 42% of consumers now distrust brands, with 37% trusting them less than they used to. So when brand-customer trust directly affects purchase intent and the bottom line, how can ecommerce businesses protect themselves against this dip in consumer confidence?
The answer isn’t paying for more ads; it’s providing more authentic, truthful information to the customer. Find out why in this data-driven infographic.
[Infographic] Ads vs. information in the age of consumer cynicism
Missing how-to & buying guides? Missing out. [Infographic]
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Seeing double: the SEO dangers of duplicate content
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How to woo the on-demand customer: insights from the UK’s top retailers
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Localisation for ecommerce: adapting product descriptions to country, culture and place
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The little [online] shop of horrors
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