Quill Founder & CEO wins ‘Disruptor of the Year’ at UK Tech Founder Awards

A picture of Ed Bussey, 'Disruptor of the Year' at the UK Tech Founder Awards

We are delighted to announce that Ed Bussey, Quill Founder and CEO, has been named ‘Disruptor of the Year’ at the BMW i UK Tech Founder Awards 2018.

The award, announced Tuesday 27th at London’s Bloomsbury Big Top, rewards the UK founder that “best demonstrates how they have successfully and dramatically disrupted their industry”.

An entrepreneur since his time at Cambridge University, Ed went on to become part of the founding team and Global Marketing Director of early online fashion retailer figleaves.com. There, he experienced first-hand an emerging ecommerce challenge: as product ranges grew exponentially, consumers began to feel overwhelmed by choice, leading to falling conversion rates in some categories. 

What was missing was the online equivalent of the sales assistant: quality, informative pre-purchase Primary Content, such as product descriptions and buying guides, that could provide shoppers with the facts needed to make informed purchase decisions. But it was near-impossible for either in-house teams or traditional agencies to produce the volumes of content required at speed and scale, in multiple languages, while guaranteeing consistent quality.

Ed spotted a yawning gap in the market for a completely new, scalable approach to ecommerce content production. His solution was Quill. Employing a revolutionary ‘tech + talent’ model, Quill combines a pioneering proprietary technology platform (the Quill Cloud) with a global pool of 3,000+ screened, globally dispersed content creators (the Quill Network). The result is the ability to produce quality content in any format, on any topic and in any language, at a level of efficiency, speed and scale impossible to attain in-house or via traditional agencies.

To find out more about how Quill is working with the world’s biggest brands to boost conversion, organic traffic and customer lifetime value, please get in contact with us.

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