Quill wins UK Content Awards

Quill’s market-leading expertise in producing high-performing ecommerce content at scale has been recognised at the UK Content Awards, where it was declared the winner of the ‘Fashion Content Campaign of the Year’ category, at the awards dinner last night. 

The UK Content Awards celebrate excellence in content marketing, rewarding agencies, in-house teams and individuals for innovative, exceptional content that attracts, informs, engages and retains audiences, delivering both traffic and profit.

Quill (now Jellyfish) was recognised for its outstanding achievement in boosting SEO traffic by 67% and SEO sales by 72% for MATCHESFASHION, not with a glossy content campaign, rather by creating large volumes of high-performing, search optimised, pre-purchase category page content. This content is often overlooked or under-prioritised by retailers despite its ability to drive vast swathes of traffic with high purchase intent.

The accolade recognises Quill’s unique ability to combine SEO expertise with the production of high performing ecommerce content at a speed and scale that can’t be achieved in-house or with traditional agency models. Overcoming the operational challenges of scaling high-quality content production for the fast-paced ecommerce market has only been made possible with Quill’s ‘humans in the loop’ approach – combining efficiency-driving, proprietary technology with a global network of over 12,000 pre-screened, specialist content creators.

Dan Taylor, VP Sales and Partnerships, said:

“I am immensely proud of the Quill (now Jellyfish) team for consistently striving for excellence and enabling us to deliver projects of this kind with demonstrable ecommerce ROI. I’d also like to extend my thanks to our valued partner MATCHESFASHION for their close collaboration on this project.”

“Winning this award is indicative of a wider change in the industry – with pre-purchase ecommerce content, like the humble product or category description, finally being recognised for the value they bring to ecommerce performance, enabling retailers to attract traffic and gain market share, and then convert those hard-earned browsers into buyers.”


To find out if your ecommerce content is optimised to drive quality traffic and on-site conversions, please request a bespoke Quill Quality Score audit.

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