Join our webinar: Retail in a socially distanced era
- Performance Content
The global pandemic has ushered in unprecedented changes across all industries, but bricks and mortar retailers face particularly confronting challenges in the new digital-first economy. Online demand continues to outstrip offline sales, and the gap between the two is expected to widen permanently. In this climate, gaining a greater share of consumer demand is now more critical than ever, particularly for retailers trying to replace physical footfall with its online equivalent.
“While some customer habits will return to normal, others have changed forever. The trend toward digital has been accelerated and changes to the shape of the high street brought forward.”
– Steve Rowe, M&S Chief Executive
Join our webinar co-hosted by our partner Jellyfish to explore: Retail in a socially distanced era. In this webinar we will look at ecommerce acquisition and conversion strategies for success with guidance on how to deliver effective and efficient growth.
Sign up now to avoid disappointment:
Wednesday 9th September
The webinar will cover:
Customer acquisition strategies
Gaining share of consumer demand is more critical than ever, particularly for retailers trying to replace physical footfall with its online equivalent, across multiple nuanced markets. At the same time, competition for online market share has never been fiercer, with more companies vying for elusive first-page real estate in search engines and Amazon. We’ll look at ecommerce acquisition strategies for success with guidance on how to deliver effective and efficient growth while avoiding common pitfalls.
It’s not just about getting customers through virtual or physical doors. How is a retailer’s digital store leveraged to drive further conversions, offline and online?
Simply driving traffic is no longer enough in today’s extremely crowded online retail market. Many retailers have totally undifferentiated offerings and are wondering why consumers are buying elsewhere. With price comparison and ‘shopping around’ being a fundamental part of the ‘messy’ online purchase journeys, we’ll explore how retailers can differentiate their strategies through tactics in digital media, measurement and technology, giving customers the confidence to become buyers.
With recent lockdowns having pushed the boundaries of what consumers feel comfortable buying online, the opportunities are vast for retailers that adapt quickly.
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