Which channels do people use to research which products?

This interesting infographic reveals how people search for different products or services using specific online channels, and how those consumers are more or less likely to make a purchase depending on which channel they use.

Common sense dictates that some of the results of the survey carried out by M Booth and Beyond are to be expected. For example, it’s no secret that people will go to the website of a car brand to research their products – people who like BMWs already have their preferences, so will use a search engine to be directed to the BMW site or go there directly themselves. Similarly, those interested in fashion are likely to visit their favourite blogs to get updates on what beauty products are currently deemed on trend.

What may be a little surprising, however, is that half of Facebook’s members use the social networking site to find restaurants in their area, and 40% of Foursquare members make restaurant bookings using that site.

No matter which of the statistics you may find particularly illuminating or relevant to your company, one thing remains clear; they each provide food for thought for brands looking for ways to successfully market themselves online.

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