Resources

With PwC heralding the continued dominance of ecommerce post-pandemic, we assessed the ecommerce content of 100 leading US retailers. 

This infographic reveals which brands are successfully using content to attract purchase-ready search traffic and convert ambivalent browsers into buyers. It also provides insights into how other retailers can improve their pre-purchase content to achieve higher ecommerce sales.

Download the infographic here

Which of the US’s top 100 retailers are optimising their ecommerce content for online visibility and sales?

As shoppers increasingly turn their attention online, pre-purchase content that enhances the online shopping experience has become paramount to success.

In this report, we analyze the ecommerce content of 100 leading retailers to reveal which are successfully using content to generate traffic, convert ambivalent browsers into buyers, and generate customer loyalty with top notch customer service.

Download the report to see who is winning the ecommerce content race and how others can improve.

As the global pandemic forces the sector’s transition towards a pure ecommerce model, how can home and garden brands replicate the experience and service of the showroom or garden centre online?

We evaluated 50 home and garden websites to assess how well their content is meeting this challenge. In this report, we reveal the winners and losers across a range of content types.

Winners include MADE.com, with impressive guides that fulfil the role of an online sales assistant, and Habitat, with detailed category descriptions that earn it top search rankings for a variety of category terms.

For decades, the beauty industry was synonymous with glossy magazine spreads and the personalised service of the beauty counter. But the retail world is changing, and consumer interest is increasingly turning online.  The beauty industry is now projected to be worth more than $800 billion by 2025, largely thanks to an accelerating e-commerce boom.

So how can beauty retailers recreate the experience and service associated with its bricks and mortar heritage – but online? In this report, we evaluate 50 beauty brand websites to gauge how well they are meeting this critical content challenge. Featured brands include La Mer, Charlotte Tilbury, Chanel, Space NK, Avon, Estee Lauder and more.

Which of the UK’s top online retailers are leading and which are lagging when it comes to ecommerce content?

In this definitive report, we analyse the digital stores of 100 top UK internet retailers, looking at factors including mobile-readiness, content surfacing across the buying journey and search and conversion optimisation. The results form a compelling picture of how ecommerce businesses are meeting the content challenges of online retail.

Not so long ago, experts contended that luxury would always be a bricks-and-mortar business. But the state of play is changing, driven largely by the evolving luxury consumer. Online luxury sales are expected to triple over the next seven years, reaching €74 billion (£66bn) by 2025.

So how can exclusive labels deliver the experience and service implicit in a luxury purchase – but online? In this report, we evaluate 20 luxury brand websites to explore how they are meeting this growing content challenge. Featured brands include Burberry, Gucci, Prada, Ralph Lauren, Hugo Boss and more.

Having effective online product descriptions can make the difference between a customer adding an item to their basket – or simply dropping off your site at the all-important final stage of the shopping journey.

We surveyed 100 UK-based shoppers to investigate what information consumers really want to know when browsing products online, and what information makes shoppers more likely to buy.

Find out how to create high-performing, conversion-optimised product descriptions in our report.