Luxury ecommerce: the online content leaders
How can exclusive labels deliver the experience and service implicit in a luxury purchase – but online? We evaluate 20 luxury brand websites to explore how they are meeting this content challenge.
Not so long ago, experts contended that luxury would always be a bricks-and-mortar business. But the state of play is changing, driven largely by the evolving luxury consumer. Online luxury sales are expected to triple over the next seven years, reaching €74 billion (£66bn) by 2025.
So how are the luxury market’s leading brands adapting to meet the growing consumer appetite for seamless online shopping experiences? And crucially, are they providing the high-quality website content required to drive conversion rates and search engine visibility?
In this report, taking inspiration from the recently-concluded awards season, we evaluate the pre-purchase website content of 20 global luxury fashion brands to reveal the winners and losers across a range of content categories – from product descriptions to editorial. Featured brands include:
Download the full report below to find out which brands are delivering outstanding performances, and which are positioning themselves as also-rans…