Luxury ecommerce: the online content leaders | Quill

Luxury ecommerce: the online content leaders

How can exclusive labels deliver the experience and service implicit in a luxury purchase – but online? We evaluate 20 luxury brand websites to explore how they are meeting this content challenge.

Not so long ago, experts contended that luxury would always be a bricks-and-mortar business. But the state of play is changing, driven largely by the evolving luxury consumer. Online luxury sales are expected to triple over the next seven years, reaching €74 billion (£66bn) by 2025.

So how are the luxury market’s leading brands adapting to meet the growing consumer appetite for seamless online shopping experiences? And crucially, are they providing the high-quality website content required to drive conversion rates and search engine visibility?

In this report, taking inspiration from the recently-concluded awards season, we evaluate the pre-purchase website content of 20 global luxury fashion brands to reveal the winners and losers across a range of content categories – from product descriptions to editorial. Featured brands include:

Download the full report below to find out which brands are delivering outstanding performances, and which are positioning themselves as also-rans…

Download the report

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