Man vs. machine: Is machine translation ready for retail?

Risky or rewarding? Machine translation is becoming faster, cheaper and more persuasive: Our research explores the impact of robotic content on sales and brand reputation.

Recent developments in Neural Machine Translation systems have cast machine translations as an increasingly tempting solution for many ecommerce brands with an international reach.

Our research tracked 400 consumers across 4 very different markets to see how well machine-translated product copy performed, in verticals including fashion, beauty and technology.

Can machine translation ever be trusted to avoid awkward linguistic blunders in product descriptions? Or could there be some areas where machines actually out-perform humans?

The results might surprise you – complete the form below to download.

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