Quill Quality Score 100

Which of the UK's top online retailers are leading and which are lagging when it comes to ecommerce content?

In this definitive report, we analyse 100 retailers across a range of verticals to reveal the key content issues that are impacting online performance and customer experience.

Based on thousands of pieces of aggregated performance data, the Quill Quality Score is the only objective industry benchmarking system that evaluates retailers’ critical online pre-purchase content against best practice – pinpointing the common content issues that are impacting SEO, user experience and conversion metrics across the ecommerce sector.

In this report, we analyse the ecommerce stores of 100 top UK internet retailers, looking at factors including mobile-readiness, content surfacing across the buying journey and search optimisation.

The results form a compelling picture of how retail businesses are meeting the content challenges of selling online. Key findings include:

A quarter of brands (24%) are losing organic traffic thanks to unhelpful or non-existent category descriptions.   3 in 5 etailers (58%) are failing to maximise conversion rates because of cursory, information-poor product descriptions.   A third (34%) of etailers are failing to provide helpful, conversion-assisting advice to customers due to subpar guide content.


Download the report to read the full analysis and find out how your online store measures up against best practice. 

Download the report

Get in touch with the team

Contact Back to top