High Volume Production

We deliver high quality Performance Content at unparalleled speed and scale.

We do this using a unique and award-winning combination of proprietary AI-powered production technology and our global network of talented freelance content creators.

Measurably improving your performance on key ecommerce metrics

Our High Volume Production solution optimises your content, with:

  • Technology that eliminates human error at scale
  • A network of 7,000+ content professionals
  • The convergence of our expertise in content, ecommerce and performance marketing (SEO & CRO)
The result is to deliver high performing content:

  • At a speed and scale unrivalled by traditional agencies and in-house teams
  • That is consistently on brand
  • Offering economies of scale with costs that flex with seasonal demand

It’s our end-to-end, best practise approach that enables us to deliver measurable ecommerce gains. We use data insights to inform your strategy, content production and distribution approaches, continually optimising your content to maximise ROI.

Strategy
  • Completing an audience analysis, competitor review, SWOT and content audit enables us to identify key areas for improvement and define content KPIs.
  • We then deliver a SERP framework, content personas, content framework, tone of voice definition and reporting framework.
Production
  • Whether your focus is on product descriptions, accommodation descriptions, category descriptions, guides, campaign landing pages or social snippets and editorial blog content, we create high volumes of quality Performance Content, at unparalleled speed and scale.
Distribution
  • We take the hassle out of content distribution, developing client-specific templates, bespoke API integrations direct to your ecommerce platform, CMS or PIMS, as well as enabling our content to be exported into all popular formats (e.g. CSV, JSON, XML, SQL).
Optimisation
  • Performance analysis of your content against SEO and conversion KPIs, including A/B testing and uplift monitoring, ensures your content is measured against your key ecommerce metrics.
  • This data is then included in our quarterly reviews and reports, combined with optimisation recommendations for content refreshes that maximise ROI.

Get in touch with the team

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