Winning the ecommerce content race
Which US retailers are offering a top-notch ecommerce experience - and which are struggling to stay relevant?
The industry’s unassailable shift online has made the last year a defining time for retail’s future. We’ve taken stock: examining the performance of 100 of the US’s leading retailers from a range of verticals – and uncovering some of the key content issues that will ultimately support – or sabotage – online visibility and sales.
Winners include Lowe’s, whose wealth of impressive guide content offers an online substitute for the knowledgeable sales assistant, and Under Armour, who have truly aced the art of crafting product descriptions that convert browsers into buyers.
Regrettably, even though ecommerce content may be a brand’s sole means of communicating with its customers, our report found that many are still neglecting this content – risking not only their revenues and reputation, but the ROI on all marketing activities higher up the purchase funnel.
Featured retailers include:
Download the report to read the full analysis and find out how your online store measures up against your competitors.